The History of Crossover Art
- Post Dadaism - Martí Guixé

Martí Guixé was born in 1964 in Barcelona. Since 1994 he worked on communication design which attempts to suggest a new way to understand the culture of products. To him the natural ambient of the consumer is the nature of consumption, i.e. our second nature.

Martí Guixé : Fish Futures. 1998

Fig.: Martí Guixé: Fish Futures

Guixé understands himself as a 'techno-gastrosof', 'tapaist' and designer.
He works in areas as anthropology, humour, gastronomy, typography,
the human and the exact sciences. he analyses situations, behaviour
and gestures and proposes radical 'design'- solutions through

Fish Futures was an exhibition at the galerìa H2O, Barcelona in 1998.
It has also been shown at Spazio Krizia, Milan in 2000. It consists of a series of 13 designobjects for aquariums.

"aquariums create a world of make-believe which stems
directly from the imagination of the is in this mental
construction which is established between the mini world of
the fish tank and the immagination of the aquarium keeper,
where these objects for fish work.
a feeding area, a chill out zone, theme parks..."

(Martí Guixé)

colour area for fish

"...the 'fish food flakes', a gastronomy product for fishes,
has a shape like a human diver..."

"I realised that all aquariums are very kitsch, because they represent an ideal world, or an ideal concept of nature. So I tried to develop a system of objects in which future considerations are involved. In this case, I did the Food Area, in which the fish can eat separately from the other areas. The Aquarium-Within-An-Aquarium, is a system by which, for example, salt-water fish can travel in river water, or also travel in places where there are aggressive fish. Then there is the Self Measurement Area, in which the fish can view its own growth, which normally it can’t. There’s the Colour Area too - when the fish goes inside, it sees the world in another colour, through a filter. The Know Yourself area allows the fish to see how it looks. The Chill-Out Area gives the fish a sphere of privacy - essential, for example, when the aquarist is trying to speak to the fish every day. The Optionals, for example elements to play with, represent the world of products that are available in the marketplace. If the aquarist is smoking, the air is contaminated, so I provided the Air Area - a fresh-air area, where the fish can go and take a breath. The Theme Park is an artificial 'nature' area for recreation. The Temperature Area gives the fish climate control - a choice of cold or warm water, which it can regulate by moving in the space. There’s also the Panorama View, in which the fish can go up to the surface of the water and see the surface from the other side - something it can’t usually do. And finally, I designed fish food in the shape of a frogman, so the fish can have more fun when it eats."

(Martí Guixé)