The History of Crossover Art
- Post Dadaism - Martí Guixé

 

Martí Guixé : Tattoo for Designers. 1990

Fig.: Martí Guixé: Tattoo for Designers

 


"About six years ago, when I decided to give more importance to ideas than to shapes and other things, I designed a formula with several parameters. What I get from the formula is something I call a mandorla, a kind of aura. I realise now that what really matters with objects (and people), is this aura that you get from different elements. The formula is available to everybody on my home page on the Internet (http://www.guixe.com/), but I have no idea if it produces any side effects. So if you use it, be careful!

The first object (below) is a tattoo of a ten-centimetre ruler that I did for designers. The designer can use it to measure everything. It’s a temporary tattoo, and the idea was to reverse the trend in tattoos today, which makes them more of a fashion thing than a functional thing. Because in the past, tattoos were more about function than fashion."

Another object Guixé did was a tattoo for tourists. You get a map of the subway on your hand, for example; you use for several days, and by the time it has worn off, you already know the subway.

Guixé calls himself a "tapaist" , and so it is not surprising that he designed a number of food items. One of his inventions was a potato omelette, sponsored by Calvin Klein.

"The idea of sponsored food is to get multinational companies to pay for food, so that it would be possible to eat for free. The idea is from the Palaeolithic, when people could move around Europe taking fruits from the trees and hunting animals - a period of time when people were totally free. I developed sponsored food in the hope that contemporary people could move around, live without working, avoid the stress of having to provide food and therefore develop their own ideas. As I consider nature as a construction to understand reality, this food would prove that nature nowadays is the consumer society.
In the same series, this is a bean which has been sponsored by IBM.

My last example is a lollipop. It’s an orange lollipop with an orange seed inside, and it works like this: you eat the lollipop and you spit the seed on the earth. Use the stick to help it grow, and in five years it should hopefully have grown into a new tree. Thank you."


(Martí Guixé)